Computer Science Honours Project

CUSTOMER SEGMENTATION IN THE RETAIL SECTOR

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Background

Customer segmentation is the process of dividing customers into groups based on shared characteristics such as buying behavior, demographics, or preferences.

Why It Matters

Retail businesses use segmentation to improve product recommendations, optimize marketing campaigns, and deliver services that match customer needs.

Project Focus

The honours study focuses on identifying useful segments from retail data and interpreting how each segment can guide practical business strategies.

Meet The Team